ON-PAGE OPTIMIZATION

On-Page SEO is the process of optimizing every element of your website from the inside, rather than building links from the outside, to increase your visibility and rankings for target keywords in search. But increasing search ranking and site performance is as much about optimizing your business processes as it is your actual website. That’s our specialty.

There’s no getting around it. SEO is at its core a very technical business. There’s a long list of technical issues that influence how search engine spiders crawl and index your site. If any of them are out of commission (or even just slightly off), your search rankings can plummet.

We start by conducting a technical audit, diagnosing your site’s problems and identifying how you can improve your performance. We then work with your tech team to implement our custom solutions, and follow up with implementation audits to make sure everything went smoothly.

Once your site’s technical troubles are solved, we dive into your content. Our content strategists examine every corner of your site to make sure that everything is optimized for search and user experience. We don’t just believe in increasing your rankings, but actually raising the bar of quality on your content so that users convert once they get to your site.

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Page Titles

The page titles are one of the most important ON page SEO factors on the website. Each and every page must have a unique title with main keywords. It should be crisp, short and connect with the viewers immediately to identify your brand. So, one should include the business name, site name in the page titles for better results.

Meta Tags

For each page, you can include a set of keywords in the form of meta tags. This includes all the relevant keywords that have been researched previously. Search engines read the meta tags in order to compare if the keywords with the visible content.

Meta Descriptions

Meta descriptions are second most significant area where you can include relevant keywords that perfectly fit with the quality content. These are used in the search results when your page is listed. So, do not forget to include meta descriptions for web pages.

URL Structure

Always include a search engine friendly URLs for all your pages. It shows the hierarchy of the information on the page. Because of the hierarchy, the engines deduce the relevant data without even needing to process the page. The URLs with targeted keywords performs better and give effective results.

Content

Good content is linkable and supplies demand. One should include informative and relevant content with a keyword density between 2-5%. Do not repeat and stuff the content with keywords because keyword stuffing doesn’t supply a demand and is bad in the eyes of the search engines.

Internal Linking

It is good to optimize the internal & external outbound links for search engines and your visitors. It brings an effective navigation around your site. The internal links can be used as the most functional weapon in the wide array of SEO tools.

Important HTML Tags

It is necessary to underline some fixed sections of your website. The Header 1 is used for the site’s title or header text, Header 2 & 3 highlights the important sections of a page. It is good for the purpose of SEO if you divide the content of the page with headers.

Broken Links Checker & Loading Time Checker

It is an online checker that validates and integrates the websites, detects the problem for broken and dead links. The loading time checker examines the website speed and analyses the load speed of each page.

Key elements of an optimized page

Our end goal is not just to optimize the content on your site, but to optimize your online business processes — from how your customer finds the site to how they click ‘purchase.’ Revenue isn’t a buzzword. No conversation about your brand is complete without it.

Key elements of an optimized page –

  • Content quality stands apart.
  • Easy navigation.
  • Design is high quality and fir authentically with brand.
  • Page is browser and device responsive.
  • Keyword targeted and multi device ready.
  • Uniquely valuable and shared through social media networks.
  • Our work structure follows these essential On pages SEO tactics.
  • On page SEO tactics altogether offer a better exposure of your website to the search engines and helps in increasing the CTR (click through ratio).