Display Advertising: Strategy and Structure
You can’t create a successful display advertising campaign without a plan. At eMOD, we start by developing a comprehensive strategy for your campaign based on your business goals. After determining the best display networks and publishers that will help you reach your target audience, we set up your campaign to position your business for success from the start.
For a display advertising campaign to be effective, you need to know exactly who you’re trying to convert—down to their demographics, behaviors, and the sites they visit. We break down and analyze your ad audience and determine the best combination of keywords and website placements through which to target them. Then, we continue to monitor and optimize your campaign targeting to continually drive results.
Display Advertising & Ads Optimization
Once your campaign strategy and structure are in place, we focus on optimizing your offer and ads to generate leads. Our seasoned design team can develop ads with clear call-to-action that maximizes click-through rates while ensuring that they align with your brand and messaging. We also create multiple versions of your ads for A/B testing when possible, pausing the lowest performing one while boosting the other to drive constant improvement.
Landing Page Strategy and Design
Landing pages are a marketer’s greatest tool for capturing contact information and converting visitors into leads. We develop customized landing page strategies in order to increase relevancy and facilitate conversions. Our in-house design experts ensure that each landing page aligns with your ad and offer and remains consistent with your company’s branding.
Display Advertising: Analysis and Reporting
Once your display network advertising campaign is up and running, we continually monitor it, noting areas for improvement and optimizing accordingly. We also implement URL tracking codes on each of your display ads and setup integration with your marketing automation and sales CRM systems for full lead attribution. We think it’s important to be transparent with our clients, so we’ll send you regular, comprehensive reports complete with detailed analytics and our expert performance assessment.