ADVANCED LINK BUILDING

Everyone still considers the backlink to be the most critical ranking factor. That said, we often come across many people who build thousands of backlinks for their websites, and still, the results obtained are zero.

It’s because of the common fact that most people don’t perform back-linking following a particular protocol or order. A proper backlink is a complex process and requires much orientation in a tuned manner.

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Link Building Factors

Below are several aspects and parameters that one should bear in mind when building links for any particular website.

Trust Flow

Trust flow is one of the most important metrics and KPIs often used in off-page SEO activities. It initially comes from Majestic. In short, it is also referred to as the TF factor.

Trust flow denotes a score between 0 and 100, which determines how trustworthy the incoming links directed to your website or landing page are. Trust flow is a relative score, and it’s never judged based on the number of incoming links.

Citation Flow

Citation flow is also an important metric when it comes to backlink analysis. In short, it is also known as the CF factor.

Citation flow also denotes a score between 0 and 100, which determines the relative count of the quantity of the back link pointing to the website. CF factor makes sure that good and valuable link juice is passed without any spam.

Golden Ratio Factor

The golden ratio factor is the division of the TF score by the CF score. The ideal value has to lie within 0.6 to 1.5. It is noted that the closer the value is to 1, the greater the benefit.

Mathematically, the Golden Ratio = TF/CF and the value should be between 0.6 – 1.5; the golden ratio factor is also considered a link juice equation.

Referring Domains (RD)

Referring domains are part of advanced SEO techniques, and based on a correlation study, it has been found that referring domains contain a strong positive correlation and help a lot with website ranking.

Well, referring domains are the unique domains from which you have successfully acquired a backlink. That said, a referring domain will only get counted as a referring domain if the link acquired is valid without any possible noticeable issues.

Referring IP

IP is an important metric for SEO link building. This also has the same functionality as the referring domain, where links have to be acquired from a unique domain with good authority and less spam score.

The only difference lies in the fact that with referring IP, one also needs to acquire a link from a unique IP. In other words, you need to acquire a link from a unique domain, and the IP shouldn’t be repeated.