Why is Local SEO for Accountants important?
As you might know, the internet and Google are ever-changing, and so is the behavior of its users and their needs, which are currently shifting from global to locally-oriented searches. Nowadays, approximately 59% of Internet searches are performed with a local intent, and nearly half of them are mobile searches that are conducted to find information about local businesses, including hours of operation and/or directions. Why is this important to accountants? The answer is simple – local search matters, and hence optimizing your website for it is crucial. Individuals and businesses are looking for Accountants and Accounting firms that are within their geographical area (city, town, or state) to help them solve their tax, accounting, and other business issues. For most accounting firms which are not targeting a national audience and would prefer stable rankings within locally initiated searches, local SEO tactics can help move your firm’s efforts ahead.
Here at eMod, we specialize in SEO for Accountants both nationally and locally. Whether it’s a small-to-medium sized local firm or a national brand with many consultants and branches, eMod has a solution for you. To find out more about the services we offer and how we can help you, fill in the contact form, and we’ll get back to you with more information.
Top SEO Keywords for Accountants
| Best Accounting Services | Small Business Accounting Services | Small Business Accountant |
| CPA Tax Accountant | Professional Accounting Services | Business Accounting Services |
| Tax And Accounting Services | Accounting Services For Small Business | Business Tax Accountant |
| Certified Personal Accountant | Tax Accounting Services | Accounting Consulting Services |
| Financial Accounting Services | Outsourced Accounting Services | Accounting Services For Business |
| Online Accounting Services | Personal Tax Accountant | Accounting Business Services |
| Small Business Tax Accountant | Corporate Accounting Services | CPA Certified Public Accountant |
| Personal Accounting Services | Accounting Outsourcing Services | Certified Business Accountant |
| Public Accounting Services | Accounting Services Company | Public Business Accountant |
| Accounting Services Firms | Public Certified Accountant | Business Services Accountant |
| Accounting Professional Services | Financial Planning Accountant | Chartered Accountant Services |
| Certified Chartered Accountant | Accounting For Business Services | CPA Accounting Services |
Website Design for Accountants
You might think that website design is not a big deal for your accounting firm. But having the right web design is crucial, and it could make the difference between a potential client contacting you or leaving your site in favor of another firm.
Web design is much more than just selecting visually appealing colors and fonts. It involves making a website functional, perfectly responsive, and easy to use. No matter how eye-catching the visuals are, your site won’t benefit your firm if it doesn’t work correctly.
How can a website benefit your Accounting firm?
If you don’t have a robust online presence, you miss out on potential clients and revenue. A great site can help you grow your business by attracting new clients and showing them that you are trustworthy before they even set foot in your firm.
It Speeds Up Your Sales Cycle
A good design ensures that people find what they want and can quickly get in touch with your firm. It places key selling points exactly where the visitor’s eyes wander. It also provides the tools to request information, ask for quotes, or contact you and your associates directly.
It Attracts New Clients
Search engines like Google & Bing are becoming the primary way for people around the world to find what they are looking for. This means it’s highly possible that potential clients in your area are using Google to find accountants and the only way they’ll find you is with a well-designed website.
It Positions You as a Trustworthy and Reliable Option
As many as 75% of Internet users base the credibility of a site on presentation rather than content. When your website looks good and works properly, visitors see you as a credible and professional option for them. As an accountant, this is essential. No one wants to put their finances into the hands of a questionable firm, and a reliable website can be exactly what you need to show potential clients that you are trustworthy.
My key takeaway from the rise of local based searches is that
granularity is key to a successful paid search account
Jeff Baum
Associate Director of Services at Hanapin Marketing
Social Media Marketing for Accountants
Social Media Marketing is a way of life for all small-to-medium businesses, including accounting firms. If you’re struggling to climb aboard the social media marketing train, we’ll help you. With statistics and know-how, our social media marketing strategy for accountants can help with lead generation, and make your business grow further.
Social media interaction presents a great opportunity for accountants to generate leads and build a more significant customer base. We at eMod are here to help you take advantage of the booming Social Media Market. So, grab ahold of this opportunity before your competitors do.
FREQUENTLY ASKED QUESTIONS (FAQS)
If your business is not doing great and if you are not getting a good result for your efforts. The best workaround to this problem is hiring our SEO agency and then leaving it to us to help you in the entire SEO process. Our company consists of a team of SEO experts with highly developed processes for delivering better search results across different verticals. So, if you opt for our SEO agency, then your business will improve.
It basically depends on the competitiveness of your business industry and the popularity of your keywords. Jumping directly to the front of Google’s results ordinarily takes between 3-6 months. But keep in mind that this is when you start seeing results because SEO results grow over time. In short, Organic traffic is not a temporary endeavor, it’s ongoing, and it takes time.
- Look at the number of successful case studies of the company.
- Look for the Number of years they have been in the business.
- Look for the number of clients/expertise in your target niche.
- Look for the quality of communication. Call us to discuss various SEO strategies with you, and this way, you’ll also realize how good they are at handling Local SEO.
- Analyze the Payment structure and cost.
- They focus on your core-competency by keeping their primary focus on your business without worrying about any technical issues.
- They get scalable results.
- They offer Cost-Effective SEO Reseller packages.
- They work with many Niche experts.
- Our team of international SEO experts specializes in different areas of Search Engine Optimization.
- We maintain a very healthy relation with our clients by always being in touch with them and by focusing on delivering precise results as early as possible.
- We maintain a team of experts who are always up to date with what Google is looking for in terms of quality content and website and continuously researching to keep abreast of new algorithm developments.
- Monthly and quarterly performance reports designed to show you quantifiable progress.
