DISPLAY ADVERTISING

Advertising across display networks is a cost-effective way to achieve significant results. But with the high reward comes high risk. With the plethora of targeting, placement, and bidding options available, the wrong choices can lead to thousands of wasted dollars in days or even hours. You need the right partner to make digital display advertising a profitable channel for your business.

The eMod team can help drive your digital advertising campaign to success, from ad creation to targeting optimization and analytics assessment. We’ve managed highly profitable ad campaigns across the Google Display Network and have worked directly with several individual sites.

Display Advertising & Ads | Google Display Ads | e-Mod

Display Advertising: Strategy and Structure

You can’t create a successful display advertising campaign without a plan. At eMod, we start by developing a comprehensive strategy for your campaign based on your business goals. After determining the best display networks and publishers that will help you reach your target audience, we set up your campaign to position your business for success from the start.

Targeting Expertise

For a display advertising campaign to be effective, you need to know exactly who you’re trying to convert—down to their demographics, behaviors, and the sites they visit. We break down and analyze your ad audience to determine the best combination of keywords and website placements to target them. Then, we continue to monitor and optimize your campaign targeting to drive results continually.

Display Advertising & Ads Optimization

Once your campaign strategy and structure are in place, we optimize your offer and ads to generate leads. Our seasoned design team can develop ads with clear call-to-action that maximize click-through rates while ensuring they align with your brand and messaging. We also create multiple versions of your ads for A/B testing when possible, pausing the lowest-performing one while boosting the other to drive constant improvement.

Landing Page Strategy and Design

Landing pages are a marketer’s most excellent tool for capturing contact information and converting visitors into leads. We develop customized landing page strategies to increase relevancy and facilitate conversions. Our in-house design experts ensure that each landing page aligns with your ad and offer and remains consistent with your company’s branding.

Display Advertising: Analysis and Reporting

Once your display network advertising campaign is up and running, we continually monitor it, noting areas for improvement and optimizing accordingly. We also implement URL tracking codes on each of your display ads and set up integration with your marketing automation and sales CRM systems for full lead attribution. We think it’s important to be transparent with our clients, so we’ll send you regular, comprehensive reports complete with detailed analytics and our expert performance assessment.