Why is Local SEO for Car Dealers important?
Car buyers come in all shapes and sizes; they aren’t alike at all. But all these buyers have one thing in common: they rely on search engines to find the right dealer. The dealers they see are the ones who are already using SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Are you one of those dealers? If not, well, then you should be.
People look for a particular make and model. They look forward to buying a car from a local car dealer, and some may even want a specific type of service. Google says that car shoppers only visits two dealerships on average when they’re searching for a new vehicle. More importantly, people don’t have time to browse through many websites to find what they want. They’ll look at two, maybe three at best, and ignore the rest. Also, interestingly, Sixty percent of all search engine clicks go to the first three results.
This means that now it’s more important than ever for car dealerships to show up high in Search Engine Result Pages (SERP). As an automotive dealer, competition is stiff because all major cities have dozens of car dealerships, which makes it challenging to put your company in front of valuable online customers.
Also, when it comes to attracting new customers, car dealers may face certain kinds of challenges. The biggest problem they face is meeting certain specifications mentioned by the customer. This is where SEO for Car Dealers or Automotive SEO will help you and your business out.
How? Well, many potential car buyers go through Google and search for cars that meet their exact specifications. This saves them the trouble of actually visiting the dealership by deciding on what they want from the comfort of their homes. This is also one of the main reason why SEO is so essential for car dealers. So, you should enlist the help of our SEO services to help you with car dealer SEO practices so that you can draw in more customers by gaining the top ranks on popular search engines like Google, Bing, and Yahoo. Fill up the form and relax. We’ll get back to you ASAP.
Top SEO Keywords for Car Dealers
| Car Dealerships Near Me | Nearest Car Dealership | Dealer Car Sales |
| Closest Car Dealership | Automotive Car Dealership | Automatic Cars For Sale |
| Local Car Dealers | Local Car Dealerships | Local Cars For Sale |
| New Car Dealerships | New Car Dealers | Auto Cars For Sale |
| Local Car Sales | Nearby Car Dealerships | Car Dealerships In My Area |
| Auto Car Dealers | Cars For Sale Dealer | Small Car Dealerships |
| Car Dealers Around Me | Best Car Dealerships Near Me | Local Auto Dealers |
| Small Dealerships Near Me | Best Car Dealerships | Best Car Dealer |
Website Design for Car Dealers
Transportation is one of the most vital aspect of economic growth and globalization. Without it, travelers and cargoes would never reach its destination on time. Besides, the global auto industry expects to sell approximately 80 million automobiles in 2020. Also, almost all the major car dealers have a website to efficiently sell automobiles nationwide or worldwide. So, if you happen to own a car dealership business and wish to build your web presence, then you need a website too. We at eMod proud ourselves in developing customer centric websites in a correct and google friendly way. Below we have listed few of the most important features of Automotive Industry websites that we include.
Featured Cars & Hot Deals
Your best cars, and your best sale offers should stand out by including them in the Hot Deals section on your auto dealer website or marking them as ‘Featured ads.’
Advanced Search
Car seekers should be able to narrow down results using the multi-parameter car search. They can browse new and used cars, search by price, model and make, and find the car which suits them best.
Car Compare & Email
The Car Compare feature is a must. Customers like to select two or more vehicles to compare their features and other specifications. Sometimes, they also like to send particular car profiles to their friends or themselves, so an email option is a must.
Stunning Galleries
Sometimes people buy a vehicle by going for its look. So, we recommend that you add multiple high-resolution, well-shot pictures of your cars for sale and create striking car profiles! You can also upload videos for getting a more realistic impression.
Financial Services
We also recommend adding an option for potential clients to apply for finance and calculate their expected loan payments. This’ll help them quickly review and assess all incoming financial applications.
Featured Cars & Hot Deals
Your best cars, and your best sale offers should stand out by including them in the Hot Deals section on your auto dealer website or marking them as ‘Featured ads.’
Advanced Search
Car seekers should be able to narrow down results using the multi-parameter car search. They can browse new and used cars, search by price, model and make, and find the car which suits them best.
Car Compare & Email
The Car Compare feature is a must. Customers like to select two or more vehicles to compare their features and other specifications. Sometimes, they also like to send particular car profiles to their friends or themselves, so an email option is a must.
Stunning Galleries
Sometimes people buy a vehicle by going for its look. So, we recommend that you add multiple high-resolution, well-shot pictures of your cars for sale and create striking car profiles! You can also upload videos for getting a more realistic impression.
Financial Services
We also recommend adding an option for potential clients to apply for finance and calculate their expected loan payments. This’ll help them quickly review and assess all incoming financial applications.
My key takeaway from the rise of local based searches is that
granularity is key to a successful paid search account
Jeff Baum
Associate Director of Services at Hanapin Marketing
Social Media Marketing for Car Dealers
These days, customers hardly come to your car or auto dealership even when you regressively approaching them. So, instead of waiting for buyers to walk into your dealership, you need to reach out to them via social media marketing channels. Here’s how it can help–
Posting consistently on social media
The most tried and tested way to get more impressions or views is to share more content. If you have several likes on your Facebook or Instagram page, but aren’t posting at least once a day, then your presence isn’t being noticed. Sometimes people will forget about your page altogether. Posting consistently will keep you relevant to the folks who are following you.
Facebook Marketplace
Facebook Marketplace is a great tool that allows dealers to post their pre-owned inventory for free and have access to a new buyer population. For dealers who use one of Facebook’s inventory partners, Marketplace can be an invaluable tool for reaching customers. It also makes your selling process faster and smoother because you can chat directly with the buyer about a specific car, and move them down the funnel rapidly.
FREQUENTLY ASKED QUESTIONS (FAQS)
If your business is not doing great and if you are not getting a good result for your efforts. The best workaround to this problem is hiring our SEO agency and then leaving it to us to help you in the entire SEO process. Our company consists of a team of SEO experts with highly developed processes for delivering better search results across different verticals. So, if you opt for our SEO agency, then your business will improve.
It basically depends on the competitiveness of your business industry and the popularity of your keywords. Jumping directly to the front of Google’s results ordinarily takes between 3-6 months. But keep in mind that this is when you start seeing results because SEO results grow over time. In short, Organic traffic is not a temporary endeavor, it’s ongoing, and it takes time.
- Look at the number of successful case studies of the company.
- Look for the Number of years they have been in the business.
- Look for the number of clients/expertise in your target niche.
- Look for the quality of communication. Call us to discuss various SEO strategies with you, and this way, you’ll also realize how good they are at handling Local SEO.
- Analyze the Payment structure and cost.
- They focus on your core-competency by keeping their primary focus on your business without worrying about any technical issues.
- They get scalable results.
- They offer Cost-Effective SEO Reseller packages.
- They work with many Niche experts.
- Our team of international SEO experts specializes in different areas of Search Engine Optimization.
- We maintain a very healthy relation with our clients by always being in touch with them and by focusing on delivering precise results as early as possible.
- We maintain a team of experts who are always up to date with what Google is looking for in terms of quality content and website and continuously researching to keep abreast of new algorithm developments.
- Monthly and quarterly performance reports designed to show you quantifiable progress.
