Why is Local SEO for Jewelers important?
Jewels are women’s best friends and men like hip-hop jewelry too. Hence, selling jewelry is a tempting business, both offline and online. But, this is an online age, and people like to buy stuff online. Thus, more and more jewelers are switching to the online mode; it is high time you did so as well. According to Research, the online jewelry market is expected to capture 10% of the global market by the end of 2020.
This is why SEO (Search Engine Optimization) for jewelry brands is no longer optional – it is necessary to thrive online. Every brick and mortar jeweler should consider creating an extension of its storefront for online audiences now that digital marketing is here to stay. Since it’s so difficult to build all the necessary digital web elements needed from scratch, the best solution is to hire a data-driven marketing company such as eMod that specializes in helping jewelers create a captivating online presence and show up in search engines.
With 70% of click-through coming from organic search, every website must have an on-going SEO strategy being implemented to increase traffic from increased rankings for targeted keywords and strategy in place to maintain results. As Google continues to update its search algorithms to provide better, more relevant results for its users, it is vital to invest in timeless techniques to survive the cut-off of every update.
Jewelers can benefit enormously from SEO services offered by an experienced digital marketing company like eMod. Contact eMod to learn more about SEO for jewelers and innovative web development.
Top SEO Keywords for Jewelers
| The Jewelry Store | Jewelry Online Store | Engagement Ring Jewelers |
| Best Online Jewelry Store | Nearest Jewelry Store | Wedding Ring Jewelers |
| Find Jewelry Store | Engagement Rings For Women | Diamond Engagement Rings |
| Wedding Rings For Women | Mens Wedding Bands | Diamond Wedding Bands |
| Diamond Wedding Rings | Jewelry Stores Near Me | Wedding Bands For Women |
| Unique Engagement Rings | Mens Engagement Rings | Online Jewelry Shopping |
| Online Jewelry Stores | Gold Engagement Rings | Mens Diamond Wedding Bands |
| Best Jewelry Stores | Custom Engagement Rings | Diamond Solitaire Rings |
| Engagement Ring Stores | Jewelry Online Shopping | Engagement Rings For Men |
| Top Jewelry Stores | Modern Engagement Rings | Jewelry Online Shop |
| Popular Jewelry Stores | Diamond Jewelry Stores | Local Jewelry Stores |
| Buy Jewelry Online | White Gold Diamond Engagement Rings | Diamond Wedding Rings For Women |
Website Design for Jewelers
As a jeweler, your website’s purpose is to attract more customers. Whether your business is based online or in a brick-and-mortar location, without the right kind of website, you run the risk of losing out on potential customers – and significant revenue.
If you’re unsure about the quality of your jewelry website design, we can help you determine if it’s time for a redesign.
Now that consumers primarily do their research and decision-making online, i.e., now that a majority of shoppers look up stores on search engines and visit websites before even setting foot in a retail location – it’s crucial to have a website for your business. A website for jewelers gives you a way to represent yourself online, and gives you the best opportunity to perfectly tell people about your brand, business, and products.
Additionally, with a website, you can provide the most efficient, convenient experience possible to those looking for information on your business before visiting you. Even if you only maintain a single local store, a simple website can assure potential customers that they are making the right chance in choosing you, and provide things like directions, operating hours, and so on.
Why does the design of a website matter so much? Well, some studies have shown that humans process visual images much faster than text. So to the brain, the way something looks can be processed more quickly – and perhaps make a more significant impression – than the way something reads.
A jeweler’s website design also says quite a bit about the level of professionalism that their business will offer. Consumers subconsciously make connections between visual elements, marketing messages, and the way they perceive a business. So if your website looks great, they may think of your brand in the same way.
My key takeaway from the rise of local based searches is that
granularity is key to a successful paid search account
Jeff Baum
Associate Director of Services at Hanapin Marketing
Social Media Marketing for Jewelers
Your company will immediately benefit from the comprehensive social media services offered by eMod. Every opportunity you have to syndicate your content and increase your visibility online is valuable. Your social media networks can be a new channel for your brand’s voice and content. Being on social media is also important because it simultaneously makes it easier and more accessible for new customers, and makes it more familiar and recognizable for existing customers. The landscape of modern social media sees significant platforms like Facebook, Instagram, LinkedIn, & Twitter dominating conversations about businesses.
Facebook has a powerful advertising capability built right into the platform with the ability to create custom audiences and target by interests and demographics.
Instagram boasts one of the highest user engagement rates, making it a useful space to build a brand community. Instagram is a particularly great platform for businesses that have products that lend themselves to being showcased visually.
Twitter lends itself particularly well to reaching out to people you may not fully know yet.
Billed as the “network for professionals,” LinkedIn can serve a variety of purposes for both businesses and individuals alike.
So, Social Media Marketing works excellent for jewelers w.r.t. Engaging potential and existing customers with a proactive marketing campaign, cementing brand goodwill, and increasing recognition of your company’s culture of listening to customer concerns. Brands who engage on social media channels enjoy higher loyalty from their customers and more opportunities to convert.
FREQUENTLY ASKED QUESTIONS (FAQS)
If your business is not doing great and if you are not getting a good result for your efforts. The best workaround to this problem is hiring our SEO agency and then leaving it to us to help you in the entire SEO process. Our company consists of a team of SEO experts with highly developed processes for delivering better search results across different verticals. So, if you opt for our SEO agency, then your business will improve.
It basically depends on the competitiveness of your business industry and the popularity of your keywords. Jumping directly to the front of Google’s results ordinarily takes between 3-6 months. But keep in mind that this is when you start seeing results because SEO results grow over time. In short, Organic traffic is not a temporary endeavor, it’s ongoing, and it takes time.
- Look at the number of successful case studies of the company.
- Look for the Number of years they have been in the business.
- Look for the number of clients/expertise in your target niche.
- Look for the quality of communication. Call us to discuss various SEO strategies with you, and this way, you’ll also realize how good they are at handling Local SEO.
- Analyze the Payment structure and cost.
- They focus on your core-competency by keeping their primary focus on your business without worrying about any technical issues.
- They get scalable results.
- They offer Cost-Effective SEO Reseller packages.
- They work with many Niche experts.
- Our team of international SEO experts specializes in different areas of Search Engine Optimization.
- We maintain a very healthy relation with our clients by always being in touch with them and by focusing on delivering precise results as early as possible.
- We maintain a team of experts who are always up to date with what Google is looking for in terms of quality content and website and continuously researching to keep abreast of new algorithm developments.
- Monthly and quarterly performance reports designed to show you quantifiable progress.
