Why is SEO for Preschools important?
Those who run preschools and nursery schools are facing challenges in finding customers or students. Word of mouth is undoubtedly important, but most parents run a quick Google search and dial up the first few preschooling centers that pop up. Hence to grow your customer base, you need to make it to the top of Google rankings.
Hundreds of parents residing in the city or your neighborhood are searching for a preschool or daycare center every day, using dozens of different keywords. Thus, the Internet has become the go-to source for parents to look for a preschool for their child. Parents are generally looking for a reputed preschool closest to their home or work. Our Local SEO techniques will help increase your online reputation and make sure that you are found on the first page of search engines like Google & Bing when someone searches for preschools in your area.
Research suggests that online searches for preschools are done when parents are ready to decide where their kids will go & study. If you are not found on the first of Google when the parents are looking for a preschool or daycare center, you have lost the chance of getting their child admitted to your location.
We at eMod have the expertise to make sure that your website is found on the first page of search engine results for the most effective keywords. We will also make sure that parents find the right information about your preschool, resulting in phone calls or visits to your location. We have helped preschools and daycare centers increase attendance significantly and have the expertise to help do the same for you.
Top SEO Keywords for Preschools
| Your City + preschool | Your City + after school care | Your City + childcare |
| Your City + daycare | Your City + Infant Care | Your City + daycare |
| Your City + before school care | Your City + Child care | Your City + State + preschool |
| Your City + State + day care | daycare in Your City | Your City + State + Infant Care |
| Child care in Your City + State | daycare in Your City + State | Infant Care in Your City + State |
| Your City + State + Child care | pre k in Your City + State | preschool in Your City + State |
Websites Design for Preschools
If you are thinking about preschool promotion ideas, you must have a website for your preschool. Consider your website as yet another step in a referral process.
Parents may hear about your preschool center at an event or from a referral, but this is just the beginning. After parents get to know about your preschool, they will visit your website to learn more.
We make sure that you don’t lose your lead with a poorly constructed or mismanaged website. We make your website in a way which makes essential information easy to read and easy to find.
Also, having a mobile-friendly website is very crucial for your business. If your website is not mobile-friendly and is not optimized correctly, you’ll be missing out when your customers or parents use their phones to find a preschool in your locality.
If you don’t have a website yet, we can create a great-looking, responsive, mobile-friendly site explicitly designed to cater to your needs. If you already have a site that you love, in that case, we’ll optimize it to increase your presence on search engines such as Google, Bing & Yahoo.
My key takeaway from the rise of local based searches is that
granularity is key to a successful paid search account
Jeff Baum
Associate Director of Services at Hanapin Marketing
Social Media Marketing for Preschools
Preschool marketing is not easy, and increasing enrollment can be very challenging because of some critical drivers of admissions like stagnant numbers of inquiries, applications, trial sign-ups, and school tours. Creating and implementing traditional inbound marketing strategies like billboards, signboards, newspaper inserts & newspaper ads, etc are a bit expensive, and they fail to attract enough leads and are often the answer to fewer enrollments.
Parents are extensively researching online to make sure their kids are being cared for properly. When they are around their little ones in the play space, after school programs, or any class or activity, proximity matters. Decision-makers are often put in a dilemma to understand the characteristics and in executing the marketing strategies.
Being on social media amplifies your website, your content, and your brand. It creates a personal relationship with your families and communities. Social media has become a significant part of consumer culture, and it is time to embrace social media marketing. So opt for a good Social Media Strategy before your competitors do so.
FREQUENTLY ASKED QUESTIONS (FAQS)
If your business is not doing great and if you are not getting a good result for your efforts. The best workaround to this problem is hiring our SEO agency and then leaving it to us to help you in the entire SEO process. Our company consists of a team of SEO experts with highly developed processes for delivering better search results across different verticals. So, if you opt for our SEO agency, then your business will improve.
It basically depends on the competitiveness of your business industry and the popularity of your keywords. Jumping directly to the front of Google’s results ordinarily takes between 3-6 months. But keep in mind that this is when you start seeing results because SEO results grow over time. In short, Organic traffic is not a temporary endeavor, it’s ongoing, and it takes time.
- Look at the number of successful case studies of the company.
- Look for the Number of years they have been in the business.
- Look for the number of clients/expertise in your target niche.
- Look for the quality of communication. Call us to discuss various SEO strategies with you, and this way, you’ll also realize how good they are at handling Local SEO.
- Analyze the Payment structure and cost.
- They focus on your core-competency by keeping their primary focus on your business without worrying about any technical issues.
- They get scalable results.
- They offer Cost-Effective SEO Reseller packages.
- They work with many Niche experts.
- Our team of international SEO experts specializes in different areas of Search Engine Optimization.
- We maintain a very healthy relation with our clients by always being in touch with them and by focusing on delivering precise results as early as possible.
- We maintain a team of experts who are always up to date with what Google is looking for in terms of quality content and website and continuously researching to keep abreast of new algorithm developments.
- Monthly and quarterly performance reports designed to show you quantifiable progress.
