PPC (PAID MARKETING)

Think you can do PPC alone? Think again. Thousands of businesses have wasted serious money on PPC campaigns that fail to bring in customers. If you don’t know what you’re doing, you might overbid and overpay for ads that don’t attract your target audience.

Pay-per-click marketing certainly has the power to deliver instant traffic to compliment your existing digital marketing strategies. But in order to reap its benefits, you have to do it right. E-Mod can help.

You can trust E-Mod to use a comprehensive and scientific approach to generate maximum ROI from your PPC campaign. We test keywords, marketplace verticals, and business models to develop a strategy that is backed by facts—not assumptions.

Paid Search Advertising & Marketing Services | E-mod
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Paid Search Advertising & Marketing Services | E-mod

In step with the latest development

Paid advertising has reached new levels recently with the introduction of innovative features such as product images, consumer ratings, map information, and the likes. Because of these upgrades, PPC now involves more than just brainstorming over simple keywords and strategically bidding. Our PPC campaigns aim to:

  • Drive traffic through paid search
  • Reduce search engine marketing costs and CPC
  • Dominate search pages
  • Drive leads and/or sales
  • Achieve synergies between your paid search and natural (organic) search programs

PPC Services

Whether you need to start a campaign from scratch or want to overhaul your existing pay-per-click campaign, we can deliver. Our PPC services include:

  • Reporting
  • Copy creation
  • UTM tracking for Adcenter campaigns
  • Paid Search audit
  • Competitive analysis
  • Keyword research and development
  • Google Analytics tags
  • Trafficking
  • Bid management
  • Site selection for Google content network
  • Manual placement
  • Campaign structure
  • Landing page selection
  • Conversion tracking set-up
Paid Search Advertising & Marketing Services | E-mod

More exposure for less money

E-Mod is committed to ensuring that your investment in PPC never goes to waste. We use proven methodologies that ensure a cost effective and strategic campaign. For example, we find long-tail, low-volume keywords that are cheaper to advertise on but still provide high ROI. These keywords can be used to hedge against the expensive high-volume keywords, thereby significantly lowering your average cost-per-click across the entire campaign. The result? You reach (and exceed) your targets while staying within budget.