GOOGLE ADWORDS MANAGEMENT

Pay-per-click (PPC) advertising takes the guesswork out of direct-to-consumer online marketing. PPC also guarantees return on investment because, as its name indicates, advertisers pay only when a person clicks on the link or graphic shown.

At E-Mod, we manage your Google AdWords (now Google Ads) account targeting the keywords that will drive conversions (purchases, leads, goal completions) to your site. Highly focused keyword research helps us determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer. Through a variety of research tools and techniques, we develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google AdWords, you will assist highly eager buyers in finding your site who wouldn’t necessarily find it organically via search engine optimization techniques.

Google AdWords Management Services | Paid Search Marketing | E-mod
hosting management

How does AdWords campaign management work?

Paid Campaign Analysis & Implementation

With an established AdWords account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.

Conversion Tracking & ROI Analysis

Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.

Search Network Advertising

We monitor progress and engagement of your search network advertising to adjust bigs, ads, and keywords to best reflect the traffic that will engage most positively on your site.

Ad Variation & Testing

Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which works best.

Monthly Maintenance

All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results.

Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you’re not spending too much and your ads are always being shown in the optimal positions to convert. We’ll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to be sure we’re on the same page with goals & results. Google AdWords Management Services Include:

  • Keyword research
  • Competitor review & analysis
  • Landing page review
  • Adwords setup
  • Google ad creation & testing
  • Conversion rate analysis
  • Content review
  • Google Analytics review
  • Keyword bid adjustments
Google AdWords Management Services | Paid Search Marketing | E-mod